Sovereign Media Marketing to people who love your product
I have always loved magazines. Before marriage I subscribed to dozens of motorcycle, gardening, business, marketing and other magazines. My short attention span makes magazines the best form of reading available. Plus I get to read about things I love.
When I joined Sovereign I took a look at the way I read magazines and realized the power within the pages. Yes, I have purchased a magazine off the newsstand because of an ad. Yes, I have subscribed to magazines because of the ad content. Yes, I read magazines because of the articles. And I kept them all!
I now buy more on the newsstand than I subscribe to. My wife generally reads through them although not as feverishly as I (she subscribes to a number of magazines that I peruse as well.)
The point is that my wife and I read magazines about the subjects we love. The ads in those magazines are about things dealing with subjects we love. We, like 96% of all magazine readers enjoy the ads and view them as highly as the editorial content. Sometimes more.
Within this area you will not only be able to find specific information about advertising in Realms of Fantasy magazine, on the Realms web site and other Sovereign properties but general marketing information as well.
If you are interested in my background and marketing philosophy you'll find it here. I will be, from time to time, adding articles and information I hope are helpful. Feel free to ask me questions and view me as a resource.
Thanks for your time, Jeff |